Masmovil has us waiting with its convergent offer, which has ensured that it is launching this month with offers that will depart less than 40 euros per month, but meanwhile today has left us to see how it fared in 2015, a good year if you just look at what they are in communications but had its chiaroscuro.
Revenues increased in a significant way, EBITDA has even tripled, but opposite the debt has grown as the foam and the net profit for the year reflected red numbers. In the midst of all this, the only residential business was 21% of the total revenue, although customers grew by 29%.
Másmovil has continued to give us news about rates in recent months, with the launch of new tariffs with unlimited calls and 4G for example, but we also talked much of them by their corporate movements. In 2015 the Group digested their last-minute shopping, Neo and feeding, while put his eyes in Yoigo, although it seems that it will finally be Zegona who should be done with the operator.
And those purchases have helped revenues passed 77 to 130 million euros from 2014 to 2015 (up to 141 million euros would be if taking into account the businesses acquired since January 1) or that the EBITDA has passed from 3.7 to 10.7 million euros, while also improving the numbers between the two semesters of the year.
Much more debt and worst net result
But outside of those data which highlighted Másmovil, there are other numbers that are at least worrying. One of them is the net result, which It has gone from 194,000 euros of profit 2.5 million loss. Another little encouraging is that debt has gone from 12 to 43 million euros.
All this is mixed with a cast of source of income very different to what we might expect. Given the purchases, 45% of them come from wholesale services, 34% of customers business (where it was Ibercom) and only 21% of residential customers, the main market for Másmovil.
Speaking of that market, the operator has revealed that at the end of 2015 had 458.000 mobile lines, After having grown by 29%. That growth already saw it reflected in data portability, in which Másmovil arrived to advance in Simyo and Lowi, brands that grew more stealing customers to other operators at the beginning of year.
Now, it should also be noted that half of those customers were in contract to December 2015, When, in the large operators, that figure is around 70%. Also, the operator has ensured that that figure would already be close to 66% today, but so sudden changes could mean that many prepaid lines, have given low I would also do they outside the number of total clients.
The question of the convergent offer
What we are waiting for másmovil is to launch its own convergent offering, supported on the ADSL network and more than 700,000 homes passed fiber in Madrid, Barcelona, Valencia, Málaga and Seville of Jazztel. The operator He has signed to ONO ex-responsables for this task, although in the own results the company assures that “with regard to the acquisition of customers of convergence in the first months after the launch of the commercial offer convergent are moderated”.
The convergent offer should be released in weeks if not days and the only clue that we have so far is that it will depart monthly for less than 40 euros, tricky today. And it’s there where you have to fight the operator, since a network of small fiber and fibers of other players at the price of ADSL the resource has to be cheaper than them.
In summary, Másmovil positive and not so positive data are mixed awaiting its full entry into the convergent market. What has lacked to the virtual is perhaps have been made also with own mobile network, but after having ruled out entering the purchase of Telstra will have to continue making use of the network of Orange. If after a few months of convergent offer available only Másmovil recruitment data it will be positive, but if it doesn’t we are facing the failure of its commitment in the residential market.