At the end of April jumped a story that nobody expected: Másmovil announced the purchase of Pepephone. It was weird since since the operator of moles they always said that what they wanted was a capitalist partner that helped them to grow their new business (energy and international expansion), always closing the door on entry or total sale to another actor in the telecom sector.
The sale is not yet closed, Másmovil is examining with Magnifier Pepephone number and need to subsequently approved the cnmc (not expected no complications), but despite this the buyer has already given all the explanations, both investors as customers of the purchased company, and now is the turn to Pepephone, that has sent an extensive email customers with a main message: “nothing should change and nothing’s gonna change”.
Pepephone is heading to its customers, the last time was as a result of his mess to change coverage, but its sale to Másmovil seems a compelling reason to go to them. Really Pedro Serrahima, director of the signature, on behalf of the 22 workers of the virtual has left that unique phrase to reassure current customers, since the letter is more a review or critique of the current scene mobile operators in Spain.
“Nobody would ever buy a red Wild Orchid to cut an only mm and change the way”
After speaking to Pepephone not you look at the statistics, nor obstacles is put to manifesting its desire to change of company and that it has always be attended from Mallorca, the Charter goes to the subject that interests the clients of the operator, its future. They claim to be a red Wild Orchid and the buyer knows it, so it will not touch anything if you want to continue to grow.
They define both companies like flowers that have sprouted in a forest where before there was only trees (in reference to network operators) and that after the birth of more than 30 (virtual) flowers now There are only two large flowers that soon will be joined by, without not before pointing out that the trees have had to remove their own flowers (Lowi, Simyo…) to defend themselves from the independent.
Even to say the letter that if not for the flowers that they have grown away from the trees (Másmovil, Pepephone…) the trees would not have had these flowers, and that disappearing second marks also they would withdraw “since these (network operators) already not worth them compete in beauty only in force”.
You have (or will have) leakage of customers?
The truth is that the letter addressed to Pepephone team is right on many things, as that second big brands were born to counteract the effect of the virtual independent. Now, since the virtual purchased by Másmovil you can not say much more, the purchaser already said that he would not touch anything, nor the coverage, or equipment, or rates. And rather than thank or agree with the story totalidadel, Pepephone customers need is tranquility.
Both parties have tried it to transmit in its respective communications, that they would not seek anything else stop the possible departure of customers of the virtual of moles, fearing that the transaction may affect them. Both Spenger Serrahima letters have sought that, but we will see in the future if they have achieved the desired effect. Finally after playing in his favor with the fact that each time users have less than plentiful.
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